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Frozen
Concentrated Orange Juice
Another example of technology’s effect on agriculture
is the processing of oranges for frozen concentrated orange
juice (FCOJ). The Florida Department of Citrus invented frozen
concentrated orange juice in 1945, and gave the patent to
the United States Government in 1948, which helped make the
frozen food industry commercially viable.
Few, if any, oranges
were processed before the 1931-32 season in Florida. For that
season, 98 percent of oranges produced were marketed as fresh
and the other 2 percent were processed. Through the mid-1930's,
this percentage had not changed much and at the end of the
1930's, 80 percent of Florida oranges were still produced
for the
fresh market. By the end of the 1940's, however, the share
of oranges going to processing had increased to 40 percent.
Five years later, that share was nearly 70 percent. By the
1970's, over 90 percent of oranges produced in Florida were
processed, as they still are today. Economically, the value
of Florida’s orange industry went from $15.7 million
in 1935 to $140 million by 1950.
Within the next 30 years,
the value of orange production in Florida had topped $1 billion
(packinghouse door equivalent, PHD) annually and was valued
at $1.3 billion PHD for the 1998-99 crop year. There are a
number of reasons FCOJ became popular. It is convenient and
time saving compared to squeezing juice at home. It readily
pours when thawed, easily reconstitutes with water, and is
pleasantly cool immediately.
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