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FOLIAGE, FLORICULTURE
AND CUT GREENS
May 2001

USDA, National Agricultural Statistics Service   |  1222 Woodward Street   |  Orlando, Florida 32803   |  407 / 648-6013

TOPICS IN THIS REPORT
for Firms with . . . 		Number of firms Value of Sales
1999 2000 1999 2000
  Million dollars
$10,000 or more sales 1/ 2/ 1,197 1,164 671 .3 798 .5
$100,000 or more sales 3/ 682 702 645 .8 728 .9
Foliage Plants 413 423 312 .1 393 .9
Cut Cultivated Greens 149 135 100 .8 100 .1
Potted Flowering Plants 130 126 99 .1 98 .5
Bedding Plants 4/ 119 97 105 .4 107 .4
Cut Flowers 19 16 28 .3 29 .0
1/ Estimates by product not available. Sales for growers below $100,000 estimated by multiplying the number of firms in each sales category by the mid-point of each dollar value range.
2/ Total data for 1999 and 2000 are not comparable. Total sales of propagative materials were added in 2000. Total foliage for 1999 represents net value (total sales minus cost of young plants). Total foliage for 2000 represents the wholesale equivalent value of all sales.
3/ Product sales may not add to total due to rounding. Excludes propagative materials.
4/ Includes flowering hanging baskets and herbaceaus perennials.

FOLIAGE PLANTS

  Florida leads the Nation in gross wholesale sales of potted foliage for indoor use and foliage hanging baskets with sales of $393.9 million during 2000. The 2000 gross sales are not comparable to the 1999 net sales of $312.1 million. Potted foliage sales accounted for $366.9 million of the 2000 total while the sales of foliage hanging baskets totaled almost $26.9 million. Florida's 423 commercial foliage growers used 182.3 million square feet to produce foliage during 2000, up almost eleven percent from 164.1 million feet in 1999. The 92 firms whose sales of foliage totaled a million dollars or more in 2000 accounted for nearly 72 percent all sales or $282.7 million. During 1999, 86 growers with foliage net sales of a million dollars or more accounted for over 69 percent of all foliage sales. Producers in this sales category used 115.8 million square feet to produce potted foliage in 2000 compared with 98.1 million square feet the previous year.
  Foliage gross sales in the southeast, which includes the counties of Broward, Dade, and Palm Beach, totaled $240.3 million during 2000 which represents about 61 percent of all 2000 foliage sales. Southeastern growers used over 138.1 million square feet to produce the 2000 potted foliage crop, up almost 15 percent from the previous year. The Apopka area, which includes the counties of Lake, Orange, and Seminole, sold $125.7 million worth of foliage during 2000 which is about 32 percent of all 2000 foliage sales. Apopka producers used almost 26.6 million square feet, up six percent from the previous year.


FOLIAGE PLANTS: Number of commercial producers with $100,000 plus sales of all floriculture products,
square feet in production, and value of sales, by area and size group, 1999 and 2000, FLORIDA
  Number of firms   Square feet in production 1/ Value of sales
Covered area Open area Total area Net 2/ Gross 3/
1999 2000 1999 2000 1999 2000 1999 2000 1999 2000
Area Number     1,000 square feet 1,000 dollars
  Apopka 4/ 181 189 24,746 25,803 340 769 25,086 26,572 86,483 125,752
  Southeast 5/ 174 174 71,062 82,885 49,294 55,253 120,311 138,138 192,808 240,287
  Other 58 60 15,736 15,716 2,987 1,874 18,723 17,590 32,766 27,852
All Areas 413 423 111,544 124,404 52,576 57,896 164,120 182,300 312,057 393,891
Sales Categories
  $1-$99,999 6/ 21 21 435 258 414 105 849 363 934 804
  $100,000-$249,999 124 127 10,547 10,967 6,621 6,088 17,168 16,785 18,141 20,918
  $250,000-$499,999 108 102 16,586 13,386 4,484 5,349 21,070 18,735 32,125 34,857
  $500,000-$999,999 74 81 16,645 18,800 10,320 11,794 26,965 30,594 44,510 54,567
  $1,000,000-& over 86 92 67,331 81,263 30,737 34,560 98,068 115,823 216,347 282,745
All sales categories   413 423 111,544 124,404 52,576 57,896 164,120 182,300 312,057 393,891
1/ Square footage utilized for producing both hanging baskets and potted foliage was counted only once. However, for those firms having some area exclusively for hanging baskets, the questionnaire design did not have sufficient detail to pick up this portion of the hanging basket area.
2/ Net value is the gross wholesale value less the cost of plant material purchased from others for growing on. Excludes the sales value of propagative materials.
3/ Includes the sales value of propagative materials.
4/ Includes Lake, Orange, and Seminole counties.
5/ Includes Broward, Dade, and Palm Beach counties.6/ This group includes firms that had over $100,000 in value of total sales from all nursery products included in the survey but had sales of less than $100,000 for foliage plants.

GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

Wholesale value of all products, foliage, and cut flowers,
1999 and 2000 in selected States 1/
State
(Rank) 2/ 		All
Products 		Foliage Plants All Cut
Flowers
All Foliage Potted Foliage Hanging Baskets
1999 2000 1999 2000 1999 3/ 2000 4/ 1999 2000 1999 2000
  1,000 dollars
FLORIDA (2) 645,769 775,854 312,057 393,891 282,384 366,944 29,673 26,947 28,293 29,001
California (1) 774,877 841,914 93,764 70,814 80,705 46,838 13,059 23,976 279,611 286,219
Michigan (3) 211,807 282,929 2,996 3,493 1,402 1,837 1,594 1,656 4,995 7,610
Texas (4) 227,725 249,379 19,458 20,859 13,079 15,012 6,379 5,847 -- --
Ohio (5) 152,854 184,381 4,543 4,845 2,576 2,343 1,967 2,502 3,425 3,207
New York (6) 138,950 152,932 2,257 3,443 842 2,241 1,415 1,202 5,018 5,993
Pennsylvania (7) 133,455 136,542 3,062 2,725 1,459 1,779 1,603 946 5,313 4,430
North Carolina (8) 122,141 126,299 7,240 8,493 1,526 3,375 5,714 5,118 2,038 2,758
New Jersey (9) 111,365 119,776 3,258 3,956 2,557 3,107 701 849 9,194 7,254
Illinois (10) 81,940 101,631 3,637 1,993 2,020 646 1,617 1,347 877 691
Washington (11) 94,861 97,357 2,114 2,425 1,628 1,824 486 601 23,295 19,624
Oregon (12) 76,249 89,704 -- -- -- -- -- -- 10,338 10,183
Alabama (13) 77,340 74,356 3,124 2,513 1,846 1,474 1,278 1,039 -- --
South Carolina (14) 32,630 74,257 903 2,170 406 102 -- -- -- --
Virginia (15) 67,195 72,650 1,525 1,032 305 297 1,220 735 -- --
Hawaii (21) 49,802 53,849 13,141 16,098 13,079 16,007 62 91 17,461 16,033
36 States 3,772,275 4,271,559 511,999 573,962 432,532 487,295 79,467 86,667 431,624 427,484


Wholesale value of bedding plants and potted flowering plants,
1999 and 2000 in selected States 1/
State
(Rank) 2/ 		Bedding/Garden Plants Flowering Potted Plants
All Bedding 5/ Flowering Hanging Baskets 6/ Bedding
Pots and Flats 5/ 		All Flowering
Potted Plants 		Poinsettias
1999 2000 1999 2000 1999 2000 1999 2000 1999 2000
  1,000 dollars
FLORIDA (2) 105,406 107,361 7,875 6,769 97,531 100,592 99,181 98,510 12,041 13,295
California (1) 234,253 299,508 8,308 7,431 225,945 292,077 150,806 141,834 25,375 27,549
Michigan (3) 175,988 190,526 19,607 15,503 156,381 175,323 27,828 32,310 13,267 13,867
Texas (4) 157,468 171,675 12,387 10,469 145,081 161,206 50,799 56,845 16,301 14,482
Ohio (5) 118,456 128,736 13,160 13,330 105,296 115,406 26,430 26,846 13,819 14,122
New York (6) 97,528 94,711 11,344 8,378 86,184 86,333 34,147 37,173 10,767 12,918
Pennsylvania (7) 85,304 82,658 12,473 9,559 72,831 73,099 39,776 39,743 13,875 13,944
North Carolina (8) 78,156 78,090 12,931 10,488 65,225 67,602 34,707 34,731 14,922 14,735
New Jersey (9) 73,898 72,634 8,557 6,372 65,341 66,262 25,015 28,060 8,349 9,199
Illinois (10) 54,399 72,859 5,391 5,215 49,008 67,644 23,027 22,787 9,791 10,218
Washington (11) 59,178 61,755 4,933 3,719 54,245 58,036 10,274 9,200 5,651 5,592
Oregon (12) 37,161 41,274 3,072 2,650 34,089 38,624 20,764 29,185 2,777 2,800
Alabama (13) 63,854 63,096 3,529 1,990 60,325 61,106 10,362 8,747 5,668 4,587
South Carolina (14) 26,285 62,382 2,719 1,237 23,566 61,145 5,442 9,705 2,901 5,277
Virginia (15) 41,534 48,092 5,066 3,408 36,468 44,684 24,136 23,526 5,454 6,475
Hawaii (21) 2,176 2,394 -- -- 2,176 2,394 16,795 17,320 820 919
36 States 1,943,139 2,122,575 187,429 154,459 1,755,710 1,968,116 758,838 780,907 226,816 237,328
1/ Equivalent wholesale value of all sales for all crops except 1999 potted foliage plant value which is based on the net value of sales.
2/ State rank based on sales of all floriculture products.
3/ Net valueexcluding sales of propagative materials.
4/ Gross value plus sales of propagative materials.
5/ Includes annual bedding plants and herbaceous perennials.
6/ Includes impatiens, New Guinea impatiens, petunia, and other hanging baskets.

GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

POTTED FLOWERING PLANTS: Number of commercial firms, number of pots, and value of
sales at wholesale, 1999 and 2000, FLORIDA
Crop Number of
producers 		Number of pots
less than 5 inches 		Number of pots
5 inches or more 		Total quantity
sold 		Value of sales
at wholesale 1/
1999 2000 1999 2000 1999 2000 1999 2000 1999 2000
  Number 1,000 pots 1,000 dollars
Poinsettias 44 44 1,120 1,619 2,868 2,942 3,988 4,561 12,041 13,295
Orchids 43 43 1,305 991 3,420 2,695 4,725 3,686 30,807 37,165
Potted Florist mums 17 13 409 356 3,371 2,376 3,780 2,732 11,019 7,750
Azaleas 7 8 50 175 379 721 429 896 2,138 5,418
1/ Equivalent wholesale value of retail and wholesale sales.


GLADIOLI AND POTTED FOLIAGE: Number of commercial firms, production area,
and wholesale price and value, 1999 and 2000, FLORIDA
Crop Number of
producers 		Area in
production 		Wholesale price Value of sales
at wholesale
1999 2000 1999 2000 1999 2000 1999 2000
  Number Acres Cents per spike 1,000 dollars
Gladioli, cut 6 6 -- -- 28 .4 29 .2 15,929 17,129
  1,000 square feet  
Potted foliage 1/ 402 411 164,120 182,300 -- -- 282,384 366,944
1/ Sales data for 1999 and 2000 are not comparable. Total sales of propagative materials were added in 2000. Foliage sales for 1999 represent the net value (sales minus cost of young plants). Potted foliage sales for 2000 represents the wholesale equivalent value of all sales.


BEDDING/GARDEN PLANTS AND BASKETS: Number of commercial firms, number of pots, baskets, and flats sold, and
value of sales at wholesale, 1999 and 2000,  FLORIDA 1/
Crops Number of
producers 		Number of pots
less than 5 inches 		Number of pots
5 inches or more 		Wholesale price
less than 5 inches 		Wholesale price
5 inches or more 		Value of sales
at wholesale 2/
1999 2000 1999 2000 1999 2000 1999 2000 1999 2000 1999 2000
POTS Number 1,000 pots Dollars 1,000 dollars
Impatiens 67 65 9,229 10,398 2,329 2,042 0.55 0.60 1.11 1.20 7,661 8,689
Vegetables 3/ 28 21 1,923 1,863 988 574 0.75 0.70 1.65 1.55 3,072 2,194
Hardy garden Mums 25 24 898 306 1,625 1,240 0.68 1.10 1.46 1.90 2,983 2,693
Petunias 47 45 1,945 2,411 423 460 0.58 0.60 1.26 1.25 1,661 2,022


Crops Number of
producers 		Unit Quantity sold Wholesale price Value of sales at wholesale 2/
1999 2000 1999 2000 1999 2000 1999 2000
  Number   1,000 units Dollars 1,000 dollars
Impatiens 24 18 Flats 1,045 938 6 .58 7 .10 6,876 6,660
Vegetable 3/ 14 10 Flats 337 207 6 .74 6 .79 2,271 1,406
Flower Hanging 4/ 176 122 Basket 1,896 1,655 4 .15 4 .09 7,875 6,769
Foliage Hanging 186 163 Basket 9,019 7,699 3 .29 3 .50 29,673 26,947
1/ Unfinished plants sold to other producers are not included.
2/ Equivalent wholesale value of retail and wholesale sales.
3/ For home garden use.
4/ Includes impatiens, New Guinea impatiens, petunia, and other hanging baskets.

CUT CULTIVATED GREENS: Florida remains the Nation's leader in sales of cut cultivated greens among the 36 States surveyed. Florida sales of all cut greens during 2000 totaled slightly over $100 million, almost 81 percent of the value for all cut greens sold in the 36 States. The 2000 value decreased about one percent from the 1999 value of $100.8 million. Leatherleaf ferns represented $64 million of the 2000 total versus $62.6 million in 1999. Growers received an average price of 87 cents per bunch for the 73.6 million bunches sold in 2000. Florida sales of other cut greens totaled $36.1 million, down six percent from the $38.3 million producers received for other cut greens sold in 1999. Pierson, Florida is the heart of the "Fern Capital of the World". Growers there and in the surrounding areas of North Central Florida grow a wide variety of ferns and other greens.


CUT CULTIVATED GREENS: Number of commercial producers with $100,000 or more sales
of all floriculture products, bunches sold, and value of sales, by States, 1999 and 2000
Selected
States and crops 		Number
of firms 		Quantity grown
and sold 		Total value
of sales 1/
1999 2000 1999 2000 1999 2000
  Number 1,000 bunches 1,000 dollars
Florida
  Leatherleaf ferns 124 118 70,303 73,571 62,570 64,007
  All other cut greens 127 114 2/ 2/ 38,262 36,073
California
  Leatherleaf ferns 3/ 3/ 3/ 3/ 3/ 3/
  All other cut greens 43 44 2/ 2/ 15,277 13,348
Other States
  Leatherleaf ferns 10 11 1,625 2,566 1,977 3,686
  All other cut greens 47 59 2/ 2/ 8,589 6,632
36 States
  Leatherleaf ferns 134 129 71,928 76,137 64,547 67,693
  All other cut greens 217 217 2/ 2/ 62,128 56,053
1/ Value of all sales at wholesale level including harvesting costs.
2/ Bunches are not comparable in this category as units differ depending on crop variety.
3/ Included in other States to avoid disclosure of individual operations.


ALL FLORICULTURE PRODUCTS: Number of Commercial producers with $10,000 or more sales,
by sales categories, and area in production, by type of cover, 1999 and 2000, FLORIDA 1/
Sales categories Number Glass greenhouses Fiberglass and other rigid greenhouses Film plastic greenhouses Shade and other cover Open ground
1999 2000 1999 2000 1999 2000 1999 2000 1999 2000 1999 2000
  1,000 square feet Acres
$100,000 or more     682 702 4,309 4,215 9,289 9,319 38,021 39,945 311,212 305,719 8,830 9,030
$10,000 or more 1,197 1,164 4,325 4,265 10,627 10,067 42,129 43,208 335,453 328,534 9,817 10,024
$10,000 - $19,999 94 82                    
$20,000 - $39,999 131 117                    
$40,000 - $49,999 51 62                    
$50,000 - $99,999 239 201                    
$100,000 -$499,999 407 385                    
$500,000 or more 275 317                    
1/ Area by sales category not available.

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