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FOLIAGE, FLORICULTURE
AND CUT GREENS
May 2002

USDA, National Agricultural Statistics Service   |  1222 Woodward Street   |  Orlando, Florida 32803   |  407 / 648-6013

TOPICS IN THIS REPORT
for Firms with . . . 		Number of firms Value of Sales
2000 2001 2000 2001
  Million dollars
$10,000 or more sales 1/ 1,192 1,075 739.8 765.0
$100,000 or more sales 2/ 705 656 716.4 743.5
Foliage Plants 424 408 346.9 361.2
Cut Cultivated Greens 137 122 100.6 87.4
Potted Flowering Plants 129 124 86.0 87.6
Bedding Plants 3/ 98 93 103.8 101.6
Cut Flowers 15 14 28.1 23.2
Propagative Materials 43 45 50.9 82.5
1/ Estimates by product not available. Sales for growers below $100,000 estimated by multiplying the number of firms in each sales category by the mid-point of each dollar value range.
2/ Product sales may not add to total due to rounding. Excludes propagative materials.
3/ Includes flowering hanging baskets and herbaceaus perennials.

FOLIAGE PLANTS

  Florida leads the Nation in gross wholesale sales of potted foliage for indoor use and foliage hanging baskets with sales of $361.2 million during 2001, up four percent or $14.2 million from the $346.9 million sold in 2000. Potted foliage sales accounted for $333.7 million of the 2001 total while the sales of foliage hanging baskets totaled $27.4 million. During 2000 potted foliage sales totaled almost $319.7 million while sales of hanging baskets totaled $27.2 million. Florida's 408 commercial foliage growers used over 189.9 million square feet to produce foliage during 2001, up almost five percent from the comparable 2000 area of 181.5 million square feet. The 103 firms whose sales of foliage totaled a million dollars or more in 2001 accounted for nearly 73 percent of all sales or nearly $262.9 million. During 2000, 92 growers with foliage sales of a million or more accounted for over 68 percent of all foliage sales. Producers in the million dollar sales or more category used 125.5 million square feet to produce potted foliage in 2001 compared with 115.8 million square feet the previous year.
  Foliage gross sales in the southeast, which includes the counties of Broward, Dade, and Palm Beach, totaled $213.7 million during 2001 which represents about 59 percent of all 2001 foliage sales. Southeastern growers used over 146.4 million square feet to produce the 2001 potted foliage crop, up six percent from the previous year. The Apopka area, which includes the counties of Lake, Orange, and Seminole, sold foliage worth $125.6 million during 2001 which is about 35 percent of all 2001 foliage sales. Apopka producers used over 28.0 million square feet, up five percent from the previous year.

FOLIAGE PLANTS: Number of commercial producers with $100,000 plus sales of all floriculture products, square feet
in production, and value of sales, by area and size group, 2000 and 2001, FLORIDA
  Number of firms   Square feet in production 1/ Value of sales
Covered area Open area Total area
2000 2001 2000 2001 2000 2001 2000 2001 2000 2001
Area Number     1,000 square feet 1,000 dollars
  Apopka 2/ 190 186 26,039 27,750 703 294 26,742 28,044 126,483 125,614
  Southeast 3/ 173 166 83,102 89,178 54,926 57,270 138,028 146,448 192,773 213,664
    Other 61 56 15,716 14,151 997 1,296 16,713 15,447 27,690 21,872
  All Areas 424 408 124,857 131,079 56,626 58,860 181,483 189,939 346,946 361,150
Sales Categories
  $1-$99,999 4/ 22 22 214 302 43 1 257 303 753 688
  $100,000-$249,999 125 117 10,652 9,779 6,078 4,021 16,730 13,800 20,401 18,201
  $250,000-$499,999 103 92 13,707 14,307 4,456 4,356 18,163 18,663 34,718 31,536
  $500,000-$999,999 82 74 19,021 19,955 11,489 11,717 30,510 31,672 55,227 47,842
  $1,000,000-& over 92 103 81,263 86,736 34,560 38,765 115,823 125,501 235,847 262,883
All sales categories 424 408 124,857 131,079 56,626 58,860 181,483 189,939 346,946 361,150
1/ Square footage utilized for producing both hanging baskets and potted foliage was counted only once. However, for those firms having some area exclusively for hanging baskets, the questionnaire design did not have sufficient detail to pick up this portion of the hanging basket area.
2/ Includes Lake, Orange, and Seminole counties.
3/ Includes Broward, Dade, and Palm Beach counties.
4/ This group includes firms that had over $100,000 in value of total sales from all nursery products included in the survey but had sales of less than $100,000 for foliage plants.

GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

Wholesale value of all products, foliage, and cut flowers,
2000 and 2001 in selected States 1/
State
(Rank) 2/ 		All
Products 		Foliage Plants All Cut
Flowers
All Foliage Potted Foliage Hanging Baskets
2000 2001 2000 2001 2000 2001 2000 2001 2000 2001
  1,000 dollars
FLORIDA (2) 716,407 743,494 346,946 361,150 319,698 333,742 27,248 27,408 28,119 23,168
California (1) 931,267 998,459 104,856 112,487 79,890 86,038 24,966 26,449 288,441 292,115
Texas (3) 255,898 267,307 20,132 16,543 14,285 11,393 5,847 5,150 616 677
Michigan (4) 254,940 252,474 3,601 3,531 1,945 2,016 1,656 1,515 7,624 8,119
Ohio (5) 168,501 170,573 4,537 4,883 2,081 2,605 2,456 2,278 3,220 2,879
Pennsylvania (6) 144,682 156,172 2,652 3,383 1,706 2,199 946 1,184 4,454 4,586
North Carolina (7) 125,687 151,966 8,373 8,668 3,254 2,147 5,119 6,521 2,775 2,796
New York (8) 156,678 149,948 3,701 2,466 2,499 1,389 1,202 1,077 6,136 4,506
New Jersey (9) 115,260 117,875 3,822 5,552 2,992 4,601 830 951 7,128 8,533
Illinois (10) 101,756 108,820 1,993 3,114 646 1,618 1,347 1,496 821 1,026
Washington (11) 97,357 92,453 2,425 1,776 1,824 1,210 601 566 19,624 18,857
Oregon (12) 87,750 78,723 370 1,297 314 3/ 56 574 10,195 10,698
South Carolina (13) 74,257 78,400 2,170 1,122 102 3/ 3/ 644 3/ 3/
Connecticut (14) 63,303 72,293 786 1,356 525 648 261 708 983 970
Virginia (15) 72,615 71,987 1,029 926 294 313 735 613 3/ 3/
Hawaii (22) 55,250 56,012 16,153 18,381 16,062 18,262 91 119 16,436 16,221
36 States 4,253,896 4,435,368 560,192 585,324 472,079 495,093 88,113 90,231 429,963 424,256

Wholesale value of bedding plants and potted flowering plants,
2000 and 2001 in selected States 1/
State
(Rank) 2/ 		Bedding/Garden Plants Flowering Potted Plants
All Bedding 4/ Flowering Hanging Baskets 5/ Bedding
Pots and Flats 4/ 		All Flowering
Potted Plants 		Poinsettias
2000 2001 2000 2001 2000 2001 2000 2001 2000 2001
  1,000 dollars
FLORIDA (2) 103,813 101,597 8,070 6,711 95,743 94,886 86,049 87,629 13,295 13,263
California (1) 287,842 303,533 6,726 5,651 281,116 297,882 172,002 205,177 34,965 41,447
Texas (3) 171,665 187,190 12,399 15,128 159,266 172,062 56,841 52,060 14,482 14,077
Michigan (4) 188,635 189,370 20,105 19,514 168,530 169,856 32,363 29,554 13,867 13,737
Ohio (5) 128,699 131,759 17,597 18,083 111,102 113,676 27,352 26,124 14,049 14,354
Pennsylvania (6) 82,410 75,447 11,404 12,714 71,006 62,733 39,780 41,884 13,978 14,945
North Carolina (7) 77,520 101,409 12,259 16,657 65,261 84,752 34,332 36,272 14,759 16,247
New York (8) 97,565 96,818 11,840 10,583 85,725 86,235 37,424 40,165 12,975 12,638
New Jersey (9) 75,748 75,018 9,018 9,916 66,730 65,102 28,562 28,772 9,523 9,938
Illinois (10) 72,854 75,481 6,460 6,217 66,394 69,264 22,787 26,422 10,218 9,815
Washington (11) 61,755 58,070 4,665 5,457 57,090 52,613 9,200 8,587 5,592 5,711
Oregon (12) 39,071 34,157 3,141 3,765 35,930 30,392 29,087 28,409 2,800 3,080
South Carolina (13) 62,382 69,264 1,585 1,863 60,797 67,401 9,705 8,014 5,277 2,929
Connecticut (14) 52,671 56,983 4,402 4,038 48,269 52,945 8,863 11,936 5,080 4,780
Virginia (15) 48,042 47,340 4,471 5,168 43,571 42,172 23,544 23,721 6,475 6,357
Hawaii (22) 2,382 2,617 76 3/ 2,306 2,617 17,505 18,992 919 945
36 States 2,095,384 2,176,868 203,473 214,533 1,891,911 1,962,335 799,551 831,871 246,263 256,211
1/ Equivalent wholesale value of all sales for all crops.
2/ State rank based on sales of all floriculture products.
3/ Missing data were included in 36 States to avoid disclosure of individual operations.
4/ Includes annual bedding plants and herbaceous perennials.
5/ Includes begonia, geranium (cuttings), geranium seed), impatiens, New Guinea impatiens, petunia, and other hanging baskets.

GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

POTTED FLOWERING PLANTS: Number of commercial firms, number of pots, and value of
sales at wholesale, 2000 and 2001, FLORIDA
Crop Number of
producers 		Number of pots
less than 5 inches 		Number of pots
5 inches or more 		Total quantity
sold 		Value of sales
at wholesale  1/
2000 2001 2000 2001 2000 2001 2000 2001 2000 2001
  Number 1,000 pots 1,000 dollars
Poinsettias 44 42 1,619 1,590 2,942 2,910 4,561 4,500 13,295 13,263
Orchids 46 51 991 1,112 1,800 2,199 2,791 3,311 26,962 26,789
Potted Florist mums 13 14 356 233 2,376 1,636 2,732 1,869 7,750 5,005
Azaleas 8 7 2/ 2/ 749 1,142 749 1,142 5,423 5,664
1/ Equivalent wholesale value of retail and wholesale sales.
2/ Pot sizes have been combined to avoid disclosure of individual operations.

CUT FLOWERS: Number of commercial firms, and wholesale
price and value, 2000 and 2001, FLORIDA
Crop Number of
producers 		Quantity
sold 		Wholesale price Value of sales
at wholesale
2000 2001 2000 2001 2000 2001 2000 2001
  Number - - -1,000 spikes- - - - - - Cents per spike- - - 1,000 dollars
Gladioli 5 4 54,705 37,331 29.7 32.1 16,247 11,983
Snapdragons 4 5 4,769 6,261 22.0 28.4 1,049 1,778
    - - - 1,000 stems - - - - - - Cents per stem - - -  
Delphinium and Larkspur 5 4 3,336 2,576 32.0 42.0 1,068 1,082

BEDDING/GARDEN PLANTS AND BASKETS: Number of commercial firms, number of pots, baskets, and flats sold, and
value of sales at wholesale, 2000 and 2001,  FLORIDA 1/
Crops Number of
producers 		Number of pots
less than 5 inches 		Number of pots
5 inches or more 		Wholesale price
less than 5 inches 		Wholesale price
5 inches or more 		Value of sales
at wholesale 2/
2000 2001 2000 2001 2000 2001 2000 2001 2000 2001 2000 2001
POTS Number 1,000 pots Dollars 1,000 dollars
Impatiens, I. wallerana 67 60 10,661 14,276 2,068 1,554 0.60 0.60 1.20 1.32 8,878 10,617
Vegetables 3/ 21 24 1,852 1,878 737 575 0.70 0.91 1.34 1.90 2,284 2,801
Hardy garden Mums 24 23 375 225 1,088 1,120 0.83 1.07 2.10 1.86 2,596 2,324
Petunias 48 47 2,506 3,374 471 415 0.60 0.57 1.25 1.41 2,092 2,508

Crops Number of
producers 		Unit Quantity sold Wholesale price Value of sales at wholesale 2/
2000 2001 2000 2001 2000 2001 2000 2001
  Number   1,000 units Dollars 1,000 dollars
Impatiens 17 17 Flats 790 435 8.38 7.12 6,620 3,097
Vegetable 3/ 10 11 Flats 110 125 8.00 6.86 880 858
Foliage Hanging 166 151 Basket 7,785 8,870 3.50 3.09 27,248 27,408
New Guinea Impatiens 32 26 Basket 340 287 3.85 4.35 1,309 1,248
Impatiens, I. wallerana 35 28 Basket 575 385 3.90 4.51 2,243 1,736
Petunias 25 20 Basket 131 90 3.80 4.23 498 381
1/ Unfinished plants sold to other producers are not included.
2/ Equivalent wholesale value of retail and wholesale sales.
3/ For home garden use.

CUT CULTIVATED GREENS: Florida remains the Nation's leader in sales of cut cultivated greens among the 36 States surveyed. Florida sales of all cut greens during 2001 totaled over $87.4 million, nearly 79 percent of the value for all cut greens sold in the 36 States. The 2001 value fell 13 percent below the 2000 value of $100.6 million. Leatherleaf ferns represented $52.5 million of the 2001 total versus $64.3 million in 2000. Growers received an average price of87 cents per bunch for the 60.3 million bunches sold in 2001. Florida sales of other cut greens totaled $34.9 million, down four percent from the $36.3 million producers received for other cut greens sold in 2000. Pierson, Florida is the heart of the “Fern Capital of the World”. Growers there and in the surrounding areas of North Central Florida grow a wide variety of ferns and other greens.

CUT CULTIVATED GREENS: Number of commercial producers with $100,000 or more sales of all floriculture products,
bunches sold, and value of sales, by States, 2000 and 2001
Selected States
and crops 		Number
of firms 		Quantity grown
and sold 		Total value
of sales 1/
2000 2001 2000 2001 2000 2001
  Number 1,000 bunches 1,000 dollars
Florida
  Leatherleaf ferns 120 103 73,916 60,337 64,307 52,493
  All other cut greens 116 103 2/ 2/ 36,300 34,937
California
  Leatherleaf ferns 3/ 3/ 3/ 3/ 3/ 3/
  All other cut greens 52 44 2/ 2/ 16,956 15,751
Other States
  Leatherleaf ferns 11 10 1,695 1,935 1,938 1,790
  All other cut greens 30 21 2/ 2/ 584 1,775
36 States
Leatherleaf ferns 131 113 75,611 62,272 66,245 54,283
  All other cut greens 227 194 2/ 2/ 59,923 56,783
1/ Value of all sales at wholesale level including harvesting costs.
2/ Bunches are not comparable in this category as units differ depending on crop variety.
3/ Included in other States to avoid disclosure of individual operations.


ALL FLORICULTURE PRODUCTS: Number of Commercial producers with $10,000 or more sales, by sales categories, and
area in production, by type of cover, 2000 and 2001 FLORIDA 1/
Sales categories Number Glass greenhouses Fiberglass and other rigid greenhouses Film plastic greenhouses Shade and other cover Open ground
2000 2001 2000 2001 2000 2001 2000 2001 2000 2001 2000 2001
  1,000 square feet Acres
$100,000 or more 705 656 4,215 4,767 9,997 12,845 40,066 35,370 306,305 300,205 8,855 7,710
$10,000 or more 1,192 1,075 4,265 4,826 10,745 13,640 43,276 38,855 330,470 323,335 9,960 8,680
$10,000 - $19,999 96 74                    
$20,000 - $39,999 121 88                    
$40,000 - $49,999 64 51                    
$50,000 - $99,999 206 206                    
$100,000 - $499,999 391 356                    
$500,000 or more 314 300                    
1/ Area by sales category not available.

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