Return to the Table of Contents for Publications
FOLIAGE, FLORICULTURE
   AND CUT GREENS
May 2003

USDA, National Agricultural Statistics Service   |  1222 Woodward Street   |  Orlando, Florida 32803   |  407 / 648-6013


FOLIAGE PLANTS

  Florida leads the Nation in sales of potted foliage for indoor use and foliage hanging baskets with sales of $459.7 million during 2002, up five percent or $20 million from the $439.7 million sold in 2001. Potted foliage sales accounted for $422.5 million of the 2002 total while the sales of foliage hanging baskets totaled $37.2 million. During 2001 potted foliage sales totaled a little over $409.5 million while sales of hanging baskets totaled $30.2 million. Florida's 397 commercial foliage growers used over 193.7 million square feet to produce foliage during 2002, up one percent from the comparable 2001 area of 191.0 million square feet. The 99 firms whose sales of foliage totaled a million dollars or more in 2002 accounted for 75 percent of all sales or $346.3 million. During 2001, 99 growers with foliage sales of a million or more accounted for almost 73 percent of all foliage sales. Producers in the million dollar sales or more category used 131.5 million square feet of produce potted foliage during 2002 compared with 124.5 million square feet the previous year.
  Foliage gross sales in the southeast, which includes the counties of Broward, Dade, and Palm Beach, totaled $260.1 million during 2002 which represents about 57 percent of all 2002 foliage sales. Southeastern growers used 145.4 million square feet to produce the 2002 potted foliage crop, down slightly from the previous year. The Apopka area, which includes the counties of Lake, Orange, and Seminole, sold foliage worth$166.0 million during 2002 which is 36 percent of all 2002 foliage sales. Apopka producers used almost 31.0 million square feet, up thirteen percent from the previous year.


TOPICS IN THIS REPORT
for Firms with . . .
Number of firms Value of Sales
2001 2002 2001 2002
  Million dollars
$10,000 or more sales 1/ 1,067 991 839.8 877.0
$100,000 or more sales 2/ 656 647 818.7 860.1
Foliage Plants 408 397 439.7 459.7
Cut Cultivated Greens 124 131 87.8 86.3
Potted Flowering Plants 121 110 88.4 95.7
Bedding Plants 3/ 139 119 106.3 120.7
Cut Flowers 15 16 23.6 24.7
Propagative Materials NA NA 72.8 73.0
1/ Estimates by product not available. Sales for growers below $100,000 estimated by multiplying the number of firms in each sales category by the mid-point of each dollar value range.
2/ Product sales may not add to total due to rounding.
3/ Includes Annual Bedding Plants and Herbaceous Perennials.
NA - Not available.

FOLIAGE PLANTS: Number of commercial producers with $100,000 plus sales of all floriculture products, square feet
in production, and value of sales, by area and size group, 2001 and 2002, FLORIDA
  Number of firms   Square feet in production 1/ Value of sales 2/
Covered area Open area Total area
2001 2002 2001 2002 2001 2002 2001 2002 2001 2002
Area Number     1,000 square feet 1,000 dollars
  Apopka 3/ 187 189 27,374 29,265 120 1,708 27,494 30,973 137,841 166,033
  Southeast 4/ 166 157 90,234 90,358 55,702 55,040 145,936 145,398 253,674 260,068
    Other 55 51 15,463 13,774 2,155 3,601 17,618 17,375 30,170 33,592
  All Areas 408 397 133,071 133,397 57,977 60,349 191,048 193,746 439,698 459,693
Sales Categories
  $1-$99,999 5/ 21 18 256 345 1 54 257 399 744 587
  $100,000-$249,999 116 111 10,480 8,391 3,991 4,542 14,471 12,933 21,514 19,863
  $250,000-$499,999 97 95 14,466 12,947 5,115 4,075 19,581 17,022 39,869 36,756
  $500,000-$999,999 75 74 21,346 20,961 10,911 10,923 32,257 31,884 57,273 56,162
  $1,000,000-& over 99 99 86,523 90,753 37,959 40,755 124,482 131,508 320,298 346,325
All sales categories 408 397 133,071 133,397 57,977 60,349 191,048 193,746 439,698 459,693
1/ Square footage utilized for producing both hanging baskets and potted foliage was counted only once. However, for those firms having some area exclusively for hanging baskets, the questionnaire design did not have sufficient detail to pick up this portion of the hanging basket area.
2/ Equivalent gross wholesale value of all sales. May not compare with previous years values which were value less the cost of propagative material.
3/ Includes Lake, Orange, and Seminole counties. 4/ Includes Broward, Dade, and Palm Beach counties.
5/ This group includes firms that had over $100,000 in value of total sales from all nursery products included in the survey but had sales of less than $100,000 for foliage plants.


GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

Wholesale value of all products, foliage, and cut flowers,
2001 and 2002 in selected States 1/
State
(Rank) 2/
All
Products
Foliage Plants All Cut
Flowers
All Foliage Potted Foliage Hanging Baskets
2001 2002 2001 2002 2001 2002 2001 2002 2001 2002
  1,000 dollars
FLORIDA (2) 818,702 860,148 439,698 459,693 409,537 422,495 30,161 37,198 23,611 24,679
California (1) 985,795 948,629 96,613 90,412 80,387 76,492 16,226 13,920 286,755 278,581
Michigan (3) 263,158 298,588 3,531 3,644 2,016 2,061 1,515 1,583 8,119 8,298
Texas (4) 246,764 267,184 16,637 18,032 11,276 11,381 5,361 6,651 692 3/
Ohio (5) 176,005 170,842 6,292 6,248 4,005 3,546 2,287 2,702 2,894 3/
New York (6) 150,499 167,424 2,466 3,778 1,389 2,755 1,077 1,023 4,506 5,676
Pennsylvania (7) 158,920 156,134 3,394 4,242 2,213 2,568 1,181 1,674 4,587 3,773
North Carolina (8) 152,514 153,374 8,673 6,353 2,147 2,165 6,526 4,188 2,994 3,042
New Jersey (9) 129,384 137,934 5,552 5,754 4,601 4,952 951 802 8,533 8,155
Washington (10) 92,474 98,908 1,776 1,481 1,210 1,089 566 392 18,857 17,619
Illinois (11) 108,938 97,624 3,114 2,220 1,618 1,192 1,496 1,028 1,127 879
South Carolina (12) 76,789 92,401 1,122 1,417 478 3/ 644 878 3/ 3/
Oregon (13) 80,041 82,638 1,297 2,031 3/ 3/ 574 687 10,698 10,127
Connecticut (14) 72,300 75,533 1,356 1,728 648 1,423 708 305 990 913
Virginia (15) 71,997 73,453 926 1,316 313 730 613 586 3/ 3/
Hawaii (22) 58,008 61,187 18,381 14,250 18,262 14,089 119 161 15,206 17,648
36 States 4,496,225 4,622,197 650,590 663,052 568,668 576,241 81,922 86,811 418,103 410,015

Wholesale value of bedding plants and potted flowering plants,
2001 and 2002 in selected States 1/
State
(Rank) 2/
Bedding/Garden Plants Flowering Potted Plants
Annual Bedding/
Garden Plants
Herbaceous Perennial Flowering
Hanging Baskets 4/
All Flowering
Potted Plants
Poinsettias
2001 2002 2001 2002 2001 2002 2001 2002 2001 2002
  1,000 dollars
FLORIDA (2) 91,386 101,363 14,917 19,353 7,170 6,534 88,448 95,663 13,925 11,675
California (1) 254,102 251,006 49,006 50,377 7,795 9,979 213,163 197,940 40,933 38,077
Michigan (3) 143,330 153,692 44,886 56,935 19,361 23,872 29,447 30,660 13,605 13,181
Texas (4) 154,901 164,467 23,985 32,594 16,603 14,837 37,712 36,301 13,713 14,612
Ohio (5) 104,254 98,297 31,483 36,313 18,147 20,928 26,112 24,367 14,354 13,304
New York (6) 72,027 81,505 25,340 22,554 10,583 12,862 40,167 47,114 12,638 12,599
Pennsylvania (7) 61,113 59,715 16,133 15,968 12,970 12,649 42,571 42,901 15,093 14,592
North Carolina (8) 78,044 73,804 23,709 23,708 16,677 14,759 36,273 43,665 16,247 17,553
New Jersey (9) 51,094 52,419 23,896 27,965 9,916 9,782 28,789 30,826 9,938 9,600
Washington (10) 52,910 43,442 5,172 16,017 5,457 5,585 8,596 8,614 5,711 5,466
Illinois (11) 56,250 47,161 19,249 23,115 6,217 9,009 26,421 20,638 9,815 9,625
South Carolina (12) 14,254 13,668 53,399 65,776 1,863 2,112 8,014 11,540 2,929 2,910
Oregon (13) 25,787 27,070 9,688 10,797 3,765 3,194 28,409 19,547 3,080 2,418
Connecticut (14) 30,466 30,465 26,486 30,537 4,038 4,643 11,954 11,461 5,544 5,685
Virginia (15) 31,083 33,097 16,259 17,864 5,168 4,549 23,729 21,176 6,357 5,955
Hawaii (22) 2,472 3,258 54 3/ 3/ 3/ 18,869 21,767 945 1,183
36 States 1,680,770 1,712,768 495,732 570,926 217,225 225,898 824,750 822,434 255,323 247,316
1/ Equivalent wholesale value of all sales for all crops.
2/ State rank based on sales of all floriculture products.
3/ Missing data were included in 36 States to avoid disclosure of individual operations.
4/ Includes begonia, geranium (cuttings), geranium (seed), impatiens, New Guinea impatiens, petunias, and other hanging baskets.


GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

POTTED FLOWERING PLANTS: Number of commercial firms, number of pots, and value of
sales at wholesale, 2001 and 2002, FLORIDA
Crop Number of
producers
Number of pots
less than 5 inches
Number of pots
5 inches or more
Total quantity
sold
Value of sales
at wholesale 1/
2001 2002 2001 2002 2001 2002 2001 2002 2001 2002
  Number 1,000 pots 1,000 dollars
Poinsettias 41 39 1,680 1,040 3,051 2,722 4,731 3,762 13,925 11,675
Orchids 49 41 1,000 1,899 2,203 2,052 3,203 3,951 26,760 32,614
Potted Florist mums 14 15 233 406 1,644 1,917 1,877 2,323 5,029 6,713
Azaleas 7 9 2/ 2/ 1,127 2,228 1,127 2,228 5,849 6,372
1/ Equivalent wholesale value of retail and wholesale sales.
2/ Pot sizes have been combined to avoid disclosure of individual operations.

CUT FLOWERS: Number of commercial firms, and wholesale
price and value, 2001 and 2002, FLORIDA
Crop Number of
producers
Quantity
sold
Wholesale price Value of sales
at wholesale
2001 2002 2001 2002 2001 2002 2001 2002
  Number - - -1,000 spikes- - - - - - Cents per spike- - - 1,000 dollars
Gladioli 4 4 40,331 49,581 29.7 25.6 11,978 12,693
Snapdragons 5 1/ 6,806 1/ 26.1 1/ 1,776 1/
  - - - 1,000 stems - - - - - - Cents per stem - - -  
Lillies 4 3 3,031 2,257 55.3 66.6 1,676 1,503
1/ No data available for 2002.

BEDDING/GARDEN PLANTS AND BASKETS: Number of commercial firms, number of pots, baskets, and flats sold, and
value of sales at wholesale, 2001 and 2002, FLORIDA 1/
Crops Number of
producers
Number of pots
less than 5 inches
Number of pots
5 inches or more
Wholesale price
less than 5 inches
Wholesale price
5 inches or more
Value of sales
at wholesale 2/
2001 2002 2001 2002 2001 2002 2001 2002 2001 2002 2001 2002
POTS Number 1,000 pots Dollars 1,000 dollars
Impatiens, I. wallerana 60 54 14,265 11,055 1,580 1,570 0.60 0.63 1.35 1.20 10,692 8,849
Vegetables 3/ 26 18 1,970 2,120 700 915 0.90 0.75 1.85 1.65 3,068 3,100
Hardy garden Mums 25 26 225 144 1,450 1,533 1.07 0.95 1.86 2.00 2,938 3,203
Petunias 46 41 3,425 2,950 450 570 0.57 0.55 1.41 1.10 2,587 2,250

Crops Number of
producers
Unit Quantity sold Wholesale price Value of sales at wholesale 2/
2001 2002 2001 2002 2001 2002 2001 2002
  Number   1,000 units Dollars 1,000 dollars
Impatiens 17 10 Flats 435 286 7.12 6.97 3,097 1,993
Vegetable 3/ 11 9 Flats 125 115 6.86 6.04 858 695
Foliage Hanging 153 159 Basket 9,309 9,538 3.24 3.90 30,161 37,198
New Guinea Impatiens 25 19 Basket 295 462 4.35 3.91 1,283 1,806
Impatiens, I. wallerana 29 21 Basket 400 628 4.51 3.06 1,804 1,922
Petunias 20 13 Basket 97 69 4.23 3.80 410 262
1/ Unfinished plants sold to other producers are not included.
2/ Equivalent wholesale value of retail and wholesale sales.
3/ For home garden use.


CUT CULTIVATED GREENS: Florida remains the Nation's leader in sales of cut cultivated greens among the 36 States surveyed. Florida sales of all cut greens during 2002 totaled over $86.3 million, nearly 78 percent of the value for all cut greens sold in the 36 States. The 2002 value fell nearly two percent below the 2001 value of $87.8 million. Leatherleaf ferns represented $50.1 million of the 2002 total versus $53.2 million in 2001. Growers received an average price of 86 cents per bunch ofleatherleaf ferns for the 58.3 million bunches sold in 2002. Sales of other cut greens totaled $36.2 million, up nearly five percent from the $34.6 million producers received for other cut greens sold in 2001. Pierson, Florida is the heart of the “Fern Capital of the World”. Growers there and in the surrounding areas of North Central Florida grow a wide variety of ferns and other greens.


CUT CULTIVATED GREENS: Number of commercial producers with $100,000 or more sales of all floriculture products,
bunches sold, and value of sales, by States, 2001 and 2002
Selected States
and crops
Number
of firms
Quantity grown
and sold
Total value
of sales 1/
2001 2002 2001 2002 2001 2002
  Number 1,000 bunches 1,000 dollars
Florida
  Leatherleaf ferns 106 109 61,142 58,278 53,194 50,119
  All other cut greens 104 115 2/ 2/ 34,642 36,226
California
  Leatherleaf ferns 3/ 3/ 3/ 3/ 3/ 3/
  All other cut greens 42 42 2/ 2/ 16,173 16,237
Other States
  Leatherleaf ferns 12 17 1,860 1,529 2,116 1,704
  All other cut greens 20 18 2/ 2/ 1,724 632
36 States
Leatherleaf ferns 118 126 63,002 59,807 55,310 51,823
  All other cut greens 194 212 2/ 2/ 57,048 59,121
1/ Value of all sales at wholesale level including harvesting costs.
2/ Bunches are not comparable in this category as units differ depending on crop variety.
3/ Included in other States to avoid disclosure of individual operations.

ALL FLORICULTURE PRODUCTS: Number of Commercial producers with $10,000 or more sales, by sales categories, and
area in production, by type of cover, 2001 and 2002 FLORIDA 1/
Sales categories Number Glass
greenhouses
Fiberglass and
other rigid
greenhouses
Film plastic
greenhouses
Shade and
other cover
Open ground
2001 2002 2001 2002 2001 2002 2001 2002 2001 2002 2001 2002
  1,000 square feet Acres
$100,000 or more 656 647 4,463 3,805 12,965 11,505 36,160 40,138 300,725 293,250 7,785 8,570
$10,000 or more 1,067 991 4,522 3,855 13,760 12,090 39,646 43,133 323,495 311,410 8,715 9,375
$10,000 - $19,999 72 38                    
$20,000 - $39,999 86 99                    
$40,000 - $49,999 51 39                    
$50,000 - $99,999 202 168                    
$100,000 -$499,999 358 363                    
$500,000 or more 298 284                    
1/ Area by sales category not available.


Return to the Table of Contents for Publications