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FOLIAGE, FLORICULTURE
   AND CUT GREENS
July 2004

USDA, National Agricultural Statistics Service   |  1222 Woodward Street   |  Orlando, Florida 32803   |  407 / 648-6013

FOLIAGE PLANTS

  Florida leads the Nation in sales of potted foliage for indoor use and foliage hanging baskets with sales of slightly over $400 million during 2003, down one percent or $5 million from the $405 million sold in 2002. Potted foliage sales accounted for almost $371 million of the 2003 total while the sales of foliage hanging baskets totaled about $29 million. During 2002, potted foliage sales totaled a little over $372 million while sales of hanging baskets totaled nearly $33 million. Florida's 393 commercial foliage growers used a little over 200 million square feet to produce foliage during 2003, up one percent from the comparable 2002 area of slightly over 197.0 million square feet. The 101 firms whose sales of foliage totaled a million dollars or more in 2003 accounted for nearly 76 percent of all sales or $302.1 million. During 2002, 104 growers with foliage sales of a million or more accounted for about 74 percent of all foliage sales. Producers in the million dollar sales or more category used 129.8 million square feet to produce potted foliage during 2003 compared with 130.5 million square feet the previous year.

  Foliage gross sales in the southeast, which includes the counties of Broward, Dade, and Palm Beach, totaled nearly $229 million during 2003 which represents about 57 percent of all 2003 foliage sales. Southeastern growers used 147.9 million square feet to produce the 2003 potted foliage crop, down one percent from the previous year. The Apopka area, which includes the counties of Lake, Orange, andSeminole, sold foliage worth $142.1 million during 2003 which is 36 percent of all 2003 foliage sales. Apopka producers used almost 30.0 million square feet, down three percent from the previous year.

TOPICS IN THIS REPORT
for Firms with . . . 		Number of firms Value of sales
2002 2003 2002 2003
  Million dollars
$10,000 or more sales 1/ 1,203 1,087 833.4 823.0
$100,000 or more sales 2/ 697 642 810.9 803.1
Foliage Plants 422 393 405.1 400.0
Cut Cultivated Greens 139 114 88.2 83.4
Potted Flowering Plants 113 108 87.9 90.7
Bedding Plants 3/ 133 127 125.4 124.2
Cut Flowers 16 13 22.7 21.9
Propagative Materials NA NA 81.6 82.8
1/ Estimates by product not available. Sales for growers below $100,000  estimated by multiplying the number of firms in each sales category by  the  mid-point of each dollar value range.
2/ Product sales may not add to total due to rounding.
3/ Includes annual bedding plants and herbaceous perennials.
NA - Not available.


Foliage Plants: Number of commercial producers with $100,000 plus sales of all floriculture products, square feet in production, and value of sales, by area and size group, 2002 and 2003, FLORIDA 1/
  Number of firms   Square feet in production 2/ Value of sales 3/
Covered area Open area Total area
2002 2003 2002 2003 2002 2003 2002 2003 2002 2003
Area Number 1,000 square feet 1,000 dollars
  Apopka 4/ 195 181 29,379 28,592 1,491 1,402 30,870 29,994 136,732 142,093
  Southeast 5/ 173 156 88,853 84,653 60,588 63,199 149,441 147,852 239,554 228,972
    Other 54 56 14,606 16,806 2,291 5,374 16,897 22,180 28,818 28,957
  All Areas 422 393 132,838 130,051 64,370 69,975 197,208 200,026 405,103 400,022
Sales Categories
  $1-$99,999 6/ 20 20 377 195 124 487 501 682 640 853
  $100,000-$249,999 120 104 9,807 11,374 3,787 6,197 13,594 17,571 18,711 16,160
  $250,000-$499,999 100 95 13,763 13,168 4,935 4,821 18,698 17,989 33,946 31,356
  $500,000-$999,999 78 73 22,105 21,313 11,776 12,679 33,881 33,992 52,387 49,562
  $1,000,000-& over 104 101 86,786 84,001 43,748 45,791 130,534 129,792 299,419 302,091
All sales categories 422 393 132,838 130,051 64,370 69,975 197,208 200,026 405,103 400,022
1/ 2003 preliminary. 2002 revised.
2/ Square footage utilized for producing both hanging baskets and potted foliage was counted only once. However, for those firms having some area exclusively for hanging baskets, the questionnaire design did not have sufficient detail to pick up this portion of the hanging basket area.
3/ Equivalent gross wholesale value of all sales. May not compare with previous years values which were value less the cost of propagative material.
4/ Includes Lake, Orange, and Seminole counties.
5/ Includes Broward, Dade, and Palm Beach counties.
6/ This group includes firms that had over $100,000 in value of total sales from all nursery products included in the survey but had sales of less than $100,000 for foliage plants.

GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

Wholesale value of all products, foliage, and cut flowers,
2002 and 2003 in selected States 1/
State
(Rank) 2/ 		All
Products 		Foliage Plants All Cut
Flowers
All Foliage Potted Foliage Hanging Baskets
2002 2003 2002 2003 2002 2003 2002 2003 2002 2003
  1,000 dollars
FLORIDA (2) 810,946 803,120 405,103 400,022 372,205 370,530 32,898 29,492 22,735 21,967
California (1) 1,001,190 984,907 97,536 98,913 82,727 84,596 14,809 14,317 298,696 305,801
Michigan (3) 306,271 322,754 3,699 3,370 2,078 2,350 1,621 1,020 8,299 8,797
Texas (4) 296,510 284,740 21,053 26,211 13,851 16,701 7,202 9,510 3/ 3/
New York (5) 161,969 170,081 3,906 4,057 2,862 2,832 1,044 1,225 5,570 4,272
Ohio (6) 172,968 166,271 6,288 5,974 3/ 2,824 2,728 3,150 3/ 1,063
Pennsylvania (7) 159,435 156,255 4,535 3,373 2,849 2,426 1,686 947 3,768 2,891
North Carolina (8) 148,739 155,524 5,782 7,481 2,098 2,749 3,684 4,732 3,204 3,165
New Jersey (9) 149,069 138,999 4,399 4,331 3,565 3,211 834 1,120 7,377 7,200
Washington (10) 99,066 103,575 1,481 1,946 1,089 1,324 392 622 17,742 18,371
South Carolina (11) 92,405 102,627 1,319 1,056 3/ 3/ 885 801 3/ 851
Illinois (12) 102,009 100,611 2,220 2,988 1,192 1,780 1,028 1,208 899 675
Oregon (13) 84,564 93,074 2,031 2,276 3/ 1,587 687 689 11,022 11,063
Maryland (14) 77,990 79,660 799 1,482 698 1,355 101 127 3/ 3/
Connecticut (15) 75,943 78,191 1,727 1,492 1,423 1,126 304 326 913 3/
Hawaii (22) 63,317 62,882 14,923 14,552 14,762 14,417 161 135 17,187 17,257
36 States 4,754,174 4,760,325 622,560 622,766 538,837 541,097 83,723 81,669 427,081 424,996

Wholesale value of bedding plants and potted flowering plants,
2002 and 2003 in selected States 1/
State
(Rank) 2/ 		Bedding/Garden Plants Flowering Potted Plants
Annual Bedding/
Garden Plants 		Herbaceous Perennial Flowering
Hanging Baskets 4/ 		All Flowering
Potted Plants 		Poinsettias
2002 2003 2002 2003 2002 2003 2002 2003 2002 2003
  1,000 dollars
FLORIDA (2) 105,429 104,056 19,965 20,097 4,684 4,302 87,873 90,732 14,098 15,491
California (1) 265,207 252,029 54,397 53,179 9,254 8,786 206,687 193,182 38,798 35,890
Michigan (3) 159,174 177,724 58,599 52,210 22,862 25,885 30,736 32,567 13,194 13,230
Texas (4) 184,489 175,121 32,192 28,662 15,967 16,825 48,892 46,906 17,043 14,972
New York (5) 77,459 82,818 21,797 24,429 12,005 12,011 47,874 45,533 12,546 12,782
Ohio (6) 99,310 99,146 37,435 33,660 17,412 19,447 24,521 21,409 13,060 12,180
Pennsylvania (7) 61,072 64,257 17,011 20,727 12,131 11,312 43,301 40,975 14,211 14,786
North Carolina (8) 73,305 74,096 22,634 25,385 13,735 13,517 40,902 42,798 16,654 18,370
New Jersey (9) 56,280 51,448 34,573 32,417 8,671 7,967 33,293 31,979 10,321 10,257
Washington (10) 42,711 38,736 16,559 21,429 5,417 4,230 8,753 7,557 5,466 5,251
South Carolina (11) 13,765 14,078 65,787 71,861 2,041 1,974 11,534 14,781 2,904 5,202
Illinois (12) 45,991 40,941 25,875 28,981 8,502 6,317 20,638 21,595 9,625 9,769
Oregon (13) 27,764 32,190 9,216 12,592 3,164 3,414 19,229 19,184 2,440 2,434
Maryland (14) 51,610 52,384 16,553 17,265 5,547 6,322 9,028 8,529 6,388 6,332
Connecticut (15) 30,559 35,127 30,937 27,437 4,523 5,802 11,383 14,135 5,686 4,900
Hawaii (22) 3,602 3,879 242 253 3/ 3/ 23,162 21,907 1,246 1,074
36 States 1,789,783 1,805,440 611,166 618,493 209,942 215,809 843,940 829,013 252,983 251,814
1/ Equivalent wholesale value of all sales for all crops.
2/ State rank based on sales of all floriculture products.
3/ Missing data were included in 36 States to avoid disclosure of individual operations.
4/ Includes begonia, geranium (cuttings), New Guinea impatiens, petunias, and other flowering hanging baskets.

GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

Potted Flowering Plants: Number of commercial firms, number of pots, and value of
sales at wholesale, 2002 and 2003, FLORIDA
Crop Number of
producers 		Number of pots
less than 5 inches 		Number of pots
5 inches or more 		Total quantity
sold 		Value of sales
at wholesale 1/
2002 2003 2002 2003 2002 2003 2002 2003 2002 2003
  Number 1,000 pots 1,000 dollars
Poinsettias 40 40 1,144 1,131 3,152 3,440 4,296 4,571 14,098 15,491
Orchids 46 51 1,922 1,913 2,438 3,379 4,360 5,292 34,288 40,241
Potted Florist mums 16 15 482 457 2,077 2,012 2,559 2,469 7,116 6,834
African Violets 11 9 754 716 37 28 791 744 1,015 972
1/ Equivalent wholesale value of retail and wholesale sales.

Cut Flowers: Number of commercial firms, quantity sold, and wholesale
price and value, 2002 and 2003, FLORIDA
Crop Number of
producers 		Quantity
sold 		Wholesale price Value of sales
at wholesale 1/
2002 2003 2002 2003 2002 2003 2002 2003
  Number - - -1,000 spikes- - - - - - Cents per spike- - - 1,000 dollars
Gladioli 4 4 49,581 39,444 25.6 25.0 12,693 9,861
Snapdragons 4 4 4,415 4,757 31.4 35.1 1,386 1,670
Other cut flowers 2/ 9 10 3/ 3/ 3/ 3/ 5,595 7,779
1/ Equivalent wholesale value of retail and wholesale sales.
2/ Excludes cut lilies.
3/ Not estimated.

Bedding/Garden Plants and Baskets: Number of commercial firms, number of pots, baskets, and flats sold, and value of sales at wholesale, 2002 and 2003, FLORIDA 1/
Crops Number of
producers 		Number of pots
less than 5 inches 		Number of pots
5 inches or more 		Wholesale price
less than 5 inches 		Wholesale price
5 inches or more 		Value of sales
at wholesale 2/
2002 2003 2002 2003 2002 2003 2002 2003 2002 2003 2002 2003
Pots Number 1,000 pots Dollars 1,000 dollars
Impatiens, I. wallerana 58 54 11,505 13,385 1,708 1,866 0.63 0.57 1.20 1.15 9,298 9,775
Vegetables 3/ 21 23 2,714 2,584 1,671 1,497 0.75 0.75 1.65 1.90 4,793 4,782
Hardy garden Mums 26 21 144 87 1,533 1,627 0.95 0.90 2.00 2.10 3,203 3,495
Petunias 43 42 2,971 2,547 570 617 0.55 0.55 1.10 1.20 2,261 2,141

Crops Number of
producers 		Unit Quantity sold Wholesale price Value of sales at wholesale 2/
2002 2003 2002 2003 2002 2003 2002 2003
  Number   1,000 units Dollars 1,000 dollars
Impatiens 11 9 Flats 302 193 6.97 6.64 2,105 1,282
Vegetable 3/ 10 7 Flats 123 85 6.04 6.42 743 546
Foliage Hanging 162 139 Basket 8,545 7,373 3.85 4.00 32,898 29,492
New Guinea Impatiens 19 21 Basket 462 430 4.00 3.78 1,848 1,625
Petunias 13 14 Basket 69 61 3.80 4.00 262 244
1/ Unfinished plants sold to other producers are not included.
2/ Equivalent wholesale value of retail and wholesale sales.
3/ For home garden use.

Cut Cultivated Greens: Florida remains the Nation's leader in sales of cut cultivated greens among the 36 States surveyed. Florida sales of all cut greens during 2003 totaled over $83.4 million, nearly 77 percent of the value for all cut greens sold in the 36 States. The 2003 value fell five percent below the 2002 value of $88.2 million. Leatherleaf ferns represented nearly $47.0 million of the 2003 total versus $51.9 million in 2002. Growers received an average price of 83 cents per bunch of leatherleaf ferns for the 56.6 million bunches sold in 2003. Sales of other cut greens totaled $36.5 million, up slightly from the $36.3 million that producers received for other cut greens sold in 2002. Pierson, Florida is the heart of the “Fern Capital of the World”. Growers there and in the surrounding areas of North Central Florida grow a wide variety of ferns and other greens.



Cut Cultivated Greens: Number of commercial producers with $100,000 or more sales of all floriculture products, bunches sold, and value of sales, by States, 2002 and 2003
Selected
States
and
crops 		Number
of firms 		Quantity grown
and sold 		Total value
of sales 1/
2002 2003 2002 2003 2002 2003
  Number 1,000 bunches 1,000 dollars
Florida
  Leatherleaf ferns 114 96 60,374 56,572 51,922 46,955
  All other cut greens 125 104 2/ 2/ 36,320 36,457
California
  Leatherleaf ferns 3/ 3/ 3/ 3/ 3/ 3/
  All other cut greens 45 34 2/ 2/ 16,798 15,722
Other States
  Leatherleaf ferns 20 15 1,533 1,515 1,712 1,707
  All other cut greens 21 17 2/ 2/ 1,089 863
36 States
Leatherleaf ferns 134 111 61,907 58,087 53,634 48,662
  All other cut greens 222 189 2/ 2/ 60,139 59,976
1/ Value of all sales at wholesale level including harvesting costs.
2/ Bunches are not comparable in this category as units differ depending on crop variety.
3/ Included in other States to avoid disclosure of individual operations.

All Floriculture Products: Number of Commercial producers with $10,000 or more sales, by sales categories, and
area in production, by type of cover, 2002 and 2003 FLORIDA 1/
Sales categories Number Glass greenhouses Fiberglass and other rigid greenhouses Film plastic greenhouses Shade and other cover Open ground
2002 2003 2002 2003 2002 2003 2002 2003 2002 2003 2002 2003
  1,000 square feet Acres
$100,000 or more 697 642 4,770 5,389 11,710 10,855 42,060 41,300 300,005 288,105 8,950 8,470
$10,000 or more 1,203 1,087 4,820 5,415 12,375 11,635 45,880 44,345 320,600 305,990 9,975 9,350
$10,000 - $19,999 91 84  
$20,000 - $39,999 149 119
$40,000 - $49,999 57 58
$50,000 - $99,999 209 184
$100,000 -$499,999 395 346
$500,000 or more 302 296
1/ Area by sales category not available.

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