E-mail: nass-ny@nass.usda.gov
(518) 457-5570

FOR IMMEDIATE RELEASE:

Contact:  Keith Miller
Tuesday, October 12, 2010

www.nass.usda.gov/ny




                           2009 Direct Marketing Survey Highlights

Results of the 2009 Direct Marketing Survey for New York show there were 7,335 producers selling 
agricultural products directly to consumers, up from 6,667 in 2000, according to King Whetstone, 
Director of USDA’s National Agricultural Statistics Service, New York Field Office. This was 20 percent 
of all New York farms. Value of these sales was over $362 million, 57 percent more than the value in 
2000.

Average sales per farm selling products directly to consumers in 2009 were $49,397, 43 percent above 
the 2000 average of $34,530.

Nursery and greenhouse products had the highest value of direct sales, totaling $153 million compared 
with $107 million in 2000. Vegetable direct sales totaled $52.6 million in 2009, up from $36.7 million in 
2000. Fruit direct sales were third most important at $51.1 million compared with $36.7 million in 2000. 
Meat, poultry, and dairy direct sales in 2009 were $30.0 million, more than double the 2000 total of $14.5 
million.

These results are from a comprehensive survey of New York farmers who market some or all of their 
products directly to consumers. This survey was last conducted in 2000, and prior to that in 1987. It is the 
result of a cooperative effort supported by the USDA, National Agricultural Statistics service New York 
Field Office and the New York State Department of Agriculture and Markets.

Complete results of the 2009 Direct Marketing Survey are available online at our website: 
www.nass.usda.gov/ny. Please contact Keith Miller or Bill Blackson at 1-800-821-1276 with questions 
regarding the survey.

    
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10-12-2010