1998
 
 

OREGON NURSERY
and

GREENHOUSE
 
 

SURVEY
 
 
 
 

Compiled and Published by

United States Department of Agriculture

Oregon Agricultural Statistics Service
 
 
 
 

Homer K. Rowley, State Statistician
Bruce Eklund, Deputy State Statistician

Kent Hoddick, Agricultural Statistician
Chuck Bennett, Statistical Assistant

Vera Korn, Editor












Copies of this publication are available at no charge by contacting the Oregon Agricultural Statistics Service, 1220 SW Third Ave., Room 1735, Portland, OR 97204-2899, (503) 326-2131 or by sending a request via E-mail to: nass-or@nass.usda.gov or by accessing the Internet at htpp://www.oda.state.or.us/oass/oass.html


FOREWORD

September 1999



Oregon's nursery industry continues to shine in an otherwise depressed agricultural economy by generating record sales of $532 million in 1998, an increase of 8 percent from 1997. Sales of all types of plant materials were higher, but most of the increase was in sales of containers, balled and burlapped, and greenhouse plant materials. Bare root and "other" categories registered more moderate gains.

The data included in this publication originate from two surveys-the Horticulture Census of the U.S. and a Nursery Survey of smaller producers conducted by the Oregon Agricultural Statistics Service. This effort was undertaken to minimize the response burden imposed on Oregon Nurseries and avoid duplication of effort.

The Horticulture Census involved a complex questionnaire sent to all known nursery operations in the U.S. with sales of more than $10,000 per year. A complete Horticulture Census report providing detailed production and sales for specific types of plants and flowers will be released in early 2000.

The 1998 data in this publication are limited to the sales by plant material type and county of production. Subsequent annual Oregon Nursery surveys will include more detailed data including hired labor questions, distribution of U.S. sales and export data. Funds for the Oregon Nursery survey are provided through USDA's National Agricultural Statistics Service. This funding was originally sponsored by the Oregon Congressional delegation at the urging of the Oregon Association of Nurserymen.

I would like to thank Oregon's Nursery growers for their cooperation, and look forward to returning to a more "normal" data collection effort beginning next year.

Sincerely,

 s/Homer K. Rowley
State Statistician


 TABLE OF CONTENTS




                                                                                                                                                   Page

1998 Summary.............................................................................................................................. 1

Gross sales by plant material ..........................................................................................................1

Number of operations, acreage and gross sales by county................................................................ 2

Gross sales by sales value.............................................................................................................. 3

Data collection procedures.............................................................................................................. 3

Number of operations and survey sampling by sales value .................................................................3

Sample Questionnaire - 1998........................................................................................................ 4,5


1998 sales up $40 million from 1997
 

Oregon's nursery and greenhouse industry had another excellent year in 1998 by establishing yet another record high sales total of $532 million. This marks the eighth consecutive year of record sales. Sales in 1998 gained 8 percent from 1997 and were 69 percent higher than in 1990, the first year of the survey. The Nursery and Greenhouse industry again solidified its place atop all Oregon agricultural commodities by claiming the top ranking for the sixth consecutive year and was in fact $167 million above second ranked cattle and calves, which generated sales of $365 million. All grass seeds, with a value of $346 million, ranked third and all hay came in fourth with a value of $343 million.
 

Forty three percent of the $40 million sales increase was attributed to container sales and twenty five percent of the increase was for greenhouse products. Balled and burlap products also showed a strong gain. All categories of sales were higher in 1998.
 

Clackamas County, with sales of $128.5 million, was $8.5 million above Marion County sales of $120.0 million this year. For the past several years, Marion and Clackamas have traded the top ranking. It is very clear that they are the top producing counties as they account for 47 percent of all Nursery and Greenhouse production in the State. Washington County is the third largest producer with sales of $97.1 million and Yamhill county is fourth with sales of $83.0 million. The fifth largest county of production is Multnomah with sales valued at $32.4 million. The top five counties account for 87 percent of all production in the State.
 

Nursery/greenhouse gross sales: By plant material 1991 - 1998
Gross Sales 
Plant
material
1991 1992 1993 1994 1995 1996 1997 1998 1998
1997
1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars Percent
Bare Root 93,230 84,500 82,400 84,300 82,900 97,600 105,400 109,700 104
B & B 56,910 53,000 52,200 58,500 67,800 75,000 77,800 85,500 110
Container 106,570 109,800 108,400 133,900 148,100 148,900 171,300 188,500 110
Greenhouse  58,170 68,400 79,800 77,200 83,500 91,800 95,800 105,900 111
Other 26,120 29,300 24,200 31,100 36,700 34,700 41,700 42,400 102
Total 341,000 345,000 347,000 385,000 419,000 448,000 492,000 532,000 108

 1                                                                                                                                                                                                            Oregon Nursery/Greenhouse 1998


Number of operations: Acreage and gross sales by county, 1996 - 1998
  Number of
operations 
Acres 1/ Gross sales
1998 1997 1996 1997 1998 1997/1998
Number  Acres 000 Dollars                   000 Dollars 000 Dollars Percent
Benton 46 400 1,700 1,900 1,800 95
Clackamas 459 11,700 103,500 112,200 128,500 115
Curry 22 500 2,700 3,200 3,400 106
Deschutes 36 160 1,600 1,900 1,800 95
Douglas 50 450 5,200 5,600 5,500 98
Jackson 59 120 1,800 2,200 2,300 105
Josephine 46 150 2,200 2,600 2,500 96
Klamath 10 520 3,700 4,600 6,000 130
Lane 145 500 12,000 14,000 13,700 98
Lincoln 23 170 2,800 2,700 2,700 100
Linn 76 250 5,100 5,000 5,200 104
Marion 349 8,100 98,300 114,300 120,000 105
Multnomah 205 2,900 32,400 32,200 32,400 101
Polk 39 900 6,500 6,200 6,000 97
Umatilla 17 670 3,600 3,200 3,400 106
Washington 259 5,100 86,600 93,500 97,100 104
Yamhill 92 4,700 71,600 77,800 83,000 107
Other 2/ 149 840 6,700 8,900 16,700 188
Total 2,082 38,130 448,000 492,000 532,000 108
1/ Not collected for 1998.
2/ Contains counties with less than 1 million dollars of sales and other counties which were combined to avoid disclosure.
 


Nursery/greenhouse gross sales by county, Oregon - 1998

                                                                           Oregon - $532 million

Sales by county

 *: Lane $13.7, Polk $6.0, Klamath $6.0, Douglas $5.5, Linn $5.2, Umatilla $3.4, Curry $3.4, Lincoln $2.7, Josephine $2.5, Jackson $2.3, Benton $1.8,
       Deschutes $1.8, Other $16.7
 

Oregon Nursery/Greenhouse 1998                                                                                                                                                                                           2


Gross sales, by sales value, 1994 - 1998


Sales size group
Gross sales
1994 1995 1996 1997 1998 1998
1997
1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars 1,000 dollars Percent
Less than $20,000 8,850 10,000 6,700 8,700 7,600 87
$20,000 - $99,999 20,450 18,800 18,100 18,500 17,500 95
$100,000 - $199,999 23,800 22,000 18,900 20,000 19,600 98
$200,000 - $499,999 40,600 46,800 36,000 38,500 44,700 116
$500,000 - $1,999,999 95,900 109,000 121,500 134,300 135,900 101
More than $2,000,000 195,400 212,400 246,800 272,000 306,700 113
Total 385,000 419,000 448,000 492,000 532,000 108

 

1998 Data collection
 

The 1998 Oregon Nursery and Greenhouse Survey was designed to collect data for all commercial nurseries, greenhouses, and producers of other plant material, such as roses, holly, bulbs, sod, cut flowers, dried flowers, etc. in the state. A stratified random sample of 768 names was selected from the state of Oregon's list of licensed nurseries and greenhouses for 1998. They were classified into six broad size groups based on sales volume. The Oregon Agricultural Statistics Service floriculture survey was used to supplement the list for those firms in the industry who are not required to have a state nursery license.
 

Questionnaires were mailed to the sampled names on June 21, 1999, followed by a second request on July 13. All non-respondents were phoned or visited from July 27 to August 10. The annual Oregon Nuservy Survey was limited to a sample of producers with annual sales of less than $10,000. Data for firms with sales of more than $10,000 were taken from the Census of Horticulture, a complex questionnaire asking for detailed information on plant and flower sales. Comparable data on sales of plant material were extracted from that survey to avoid redundant contacts with producers. The complete Horticulture Census will be released in early 2000.
 

The sample design was developed by the National Agricultural Statistics Service. Computer editing and summary programs were written by Kent Hoddick of the Oregon Staff. Data for minor counties and items were combined with other totals to avoid disclosure of individual operations.
 


Number of operations and survey sampling 1997 & 1998

Sales size group
Number of operations Operations in sample
1997 1998 1997 1998
Less than $20,000 1,292 1,342 204 202
$20,000 - $99,999 341 337 169 163
$100,000 - $199,999 131 129 131 129
$200,000 - $499,999 111 113 111 113
$500,000 - $1,999,999 125 118 125 118
More than $2,000,000 40 43 40 43
Total 2,040 2,082 780 768

 
 
 
 
 
 

3                                                                                                                                                                                               Oregon Nursery/Greenhouse 1998


OREGON NURSERY AND GREENHOUSE
SURVEY - 1998






 

Dear Nursery/Greenhouse Grower:
 

The nursery and greenhouse industry continues to gain prominence in Oregon as the state's leading agricultural industry and nationally as a leading state in production and value. Please take a few minutes to complete the annual Nursery and Greenhouse Survey which is the only source of measuring annual growth and change of Oregon's major agricultural industry. The survey is voluntary and your individual data will be kept confidential. The nursery/greenhouse report will be released in September 1999 and is used extensively by your industry, universities, the legislature and local governments for informed decision making concerning issues affecting both the industry and Oregonians in general.
 

                                                                                                                 Sincerely,
 
 

                                                                                                                  Homer K. Rowley

Please make corrections to name, address and zipcode if necessary.            State Statistician 


SECTION 1 - INTRODUCTION



1. Did you produce, sell, or have growing any nursery or greenhouse crops (including container grown), bulbs, sod, bedding plants, cut flowers, holly, dried flowers, etc. during 1998?

YES - Please go to Section 2. NO - Please go to page 2, Section 3.
 


SECTION 2 - GROSS SALES VALUE



2. What were your gross (invoice) sales from your nursery and greenhouse operation for each of the following plant material categories, and in total during 1998? If calendar year data are not available, please use the most recent fiscal year period. (Exclude plant material purchased for immediate resale.)
 
1998 GROSS SALES 

(IN DOLLARS)

a. Bare Root  311
b. Balled and Burlapped  312
c. Container  313
d. Greenhouse  314
e. Other Nursery Plant Materials (include sod, bulbs, tubers, holly, cut greens, etc.)  315
f. TOTAL (Should equal a + b +c + d + e)  310

                                                                                                                                                               Continued ---------->


SECTION 2 - NURSERY ACRES OPERATED (cont.)



3. List the Oregon county or counties where your nursery or greenhouse acreage is located. If your acreage is in more than one county, list each county separately, with the dollar value or percent of gross sales by county. (Exclude acreage located in other States.)
 
1998 GROSS SALES
COUNTY  DOLLAR VALUE PERCENT OF
GROSS SALES
OFFICE USE
________________________________ + 611 621 601
___________________________________ + 612 622 602
___________________________________ + 613 623 603
___________________________________ + 614 624 604
TOTAL (Acres should equal total in item 3g above) = 615 100%

Go to Section 4


SECTION 3 - CHANGE IN OPERATOR

4. Has this operation been sold, rented out, or turned over to someone else?

blank box to checkYES - Please identify the new operator.

Name:________________________________________

Address:______________________________________ City & State_______________________Zip_________
 

blank box to checkNO - Please check one reason which applies.

blank box to check Retail Sales Only

blank box to check New operation with no 1998 sales.

blank box to check Other [Explain] _______________________
SECTION 4 - SURVEY RESULTS
5. Would you like to receive a copy of the results of this survey? blank box to check - YESblank box to check - NO

If additional help is needed, please call: 1-800-338-2157

In Portland area please call: 326-2131
 
COMMENTS OFFICE USE
099
910
920



Prepared by: ____________________________________Telephone: ___________________Date:_______________________

According to the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB control number. The time required to complete this information collection is estimated to average 15 minutes per response.

U.S. DEPARTMENT OF AGRICULTURE Cooperating With OREGON DEPARTMENT OF AGRICULTURE

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